No, I’m not talking about the forest-dwelling animal or your dad. I’m talking about a bear market. In case you don’t know that term, a bear market is when the value of stocks goes down. Conversely, a bull market is when the value is going up. Buy when investments are priced low and sell when they are priced high. But, it’s impossible to “time the market.” The best strategy is to use dollar cost averaging. The concept is simple. Invest 15% of your income EVERY month regardless of what the market is doing. It’s a slow process, but, like the tortoise, it wins the race. The Dow Jones Industrial Average has had its peaks and dips but has consistently gone up since it was founded. Check out this chart.
